Travel like them, move differently with the irigo app

We need a video to promote our mobile app that makes it easier to use public transport during events in the city. The goal is to increase app downloads by 30% and reduce car use during major events. Our main target is 18-35 year-olds who regularly travel to concerts, festivals and sporting events.

To respond to Irigo's brief, we opted for a light, humorous tone that resonates with the young target audience while conveying the practical aspects of the application. Our approach focused on staging real, identifiable situations, showing how the application concretely solves urban mobility problems. The use of dynamic visuals and engaging characters creates an emotional connection with potential users, while demonstrating the positive impact of public transport on the urban event experience.