Irigo - RATP Dev
The IRIGO app, your key to mobility
IRIGO (RATP DEV) is the organization that manages all public transport infrastructure in the Angers metropolitan area.
Client’s key issues and challenges to tackle
IRIGO aimed to capitalize on the success of the first animated film produced by Holy Bird by leveraging the same universe.
The objective was to showcase the relevance of the IRIGO app in the everyday lives of residents within the Angers metropolitan area.
The Holy Bird response
Holy Bird expanded the cast of characters to show that the IRIGO app is meant for everyone. People in Angers, from all generations, use it to organize their trips and come together to enjoy happy moments sharing a picnic.
