Scania
All artists! Values to express and proudly display.
Scania is a global leader in sustainable transport solutions, renowned for manufacturing heavy trucks, buses, and industrial and marine engines since 1891.
With over 58,000 employees in more than 100 countries, Scania delivers innovative products and services tailored to modern logistics and mobility needs.
The company is committed to driving the shift towards a more sustainable transport system, supporting both environmental progress and customer success worldwide.
Client’s key issues and challenges to tackle
When the communications director of the French factory is looking for a way to strengthen team cohesion, happens to be a street art enthusiast, and then stumbles upon a mural created by Holy Bird, it’s only natural that he turns to the studio to organise a creative and participatory initiative.
The Holy Bird response
We produced the first sketches in close collaboration with Scania’s communications team. Then, over the course of two weeks, nearly 600 employees took part in creating the mural in groups of four, with scheduled time slots to avoid disrupting the production line. Étienne, co-founder of the studio, personally trained these new Michelangelos.
