#technologies
Why should new technologies be used?
The use of new technologies in communication — 3D printing, connected objects, monumental projections, interactive installations, or video games — opens an infinite field of experiences. They transform a message into emotion, give physical form to an idea, and create a direct connection between the brand and its audience. These innovations are not mere technical feats; they are an extension of a narrative intent, a way to make imagination tangible.
When technologies could come into play?
They come into play when a message needs to be experienced rather than seen. When the goal is to capture attention in an oversaturated environment, to make the invisible visible, or to create a lasting memory. These technologies find their place in launches, immersive events, brand activations, or exhibitions where interactivity and emotion become inseparable.
Key implementation steps
Intent
Define the narrative and communication goal.
Technology selection
Choose the technology best suited to the desired experience.
Design
Develop the installation in collaboration with creative and technical teams.
Prototype
Prototype and test the interactivity or feasibility of the installation.
Integration
Produce and integrate the physical or digital components.
Deployment
Set up and support the on-site experience, with maintenance and follow-up.
The strengths of a creative use of technology
Immersion
Encourages both sensory and emotional immersion.
New forms of Expression
Offers new ways to materialize a message.
Memorability
Strengthens recall and attachment to the brand.
Engagement
Fosters active audience participation in the experience.
Innovation
Enhances the perception of innovation and modernity.
Real and Virtual Connections
Bridges reality and virtual worlds in a coherent, impactful narrative.
Our approach to technologies
Innovation is in our DNA
Our approach is to give meaning through the use of innovative technologies. It’s about finding the right balance between innovation and emotion, concept and experience. Our studio designs tailor-made installations, coordinates creativity and engineering, and ensures that technology always serves a meaningful storytelling — never the other way around.
