IRIGO - RATP DEV
Dare to Change Your Daily Commuting
IRIGO (RATP DEV) is the organization that manages all public transport infrastructure in the Angers metropolitan area.
Client’s key issues and challenges to tackle
How can public transport be promoted to people who commute daily between their homes and workplaces? How can we demonstrate that the choice is obvious? How can we encourage them to rethink their habits?
The Holy Bird response
Holy Bird has chosen a light-hearted and humorous tone of voice to express the stress of daily commuting by car, or on the contrary, the serenity of using public transport.
The strong reception of the first episode and the public’s immediate recognition of its characters paved the way for a sequel, along with a full tramway wrap that offered IRIGO high-profile visibility “In Real Life.” The animated series extended its reach across multiple platforms, from IRIGO’s website and social media channels to YouTube, and even onto the big screen in an independent art-house cinema at the heart of Angers city.
