#brandplatform
Why renew your brand platform?
Updating your brand platform means ensuring its relevance in a constantly evolving world: your organization, audience expectations change, markets transform, and new competitors emerge.
Refreshing your identity allows you to affirm your DNA while staying aligned with trends, strengthen internal coherence, and offer a clear and inspiring story to attract, unite, and create lasting value.
What is the purpose of a well built brand platform?
The purpose of an efficient brand platform is to clarify and formalize a company’s identity, mission, and values to reinforce its coherence, visibility, and differentiation in the market.
It serves as a strategic reference for all communication and marketing actions, aligns teams around a common vision, and inspires unified messaging to clients and partners. It is the foundation guiding image strategy, facilitating brand preference, and fostering lasting engagement and loyalty.
What are the main phases?
Audit and Immersion
Conduct a 360° analysis: market diagnosis, competitor analysis, internal audit, and collection of customer/employee perceptions.
Co-construction Workshops
Organize collaborative sessions (management, marketing, sales) to collectively define the brand’s mission, vision, values, and promise.
Formalization and Deliverable Creation
Draft a strategic document (brand platform), create or update visual identity, design a brand book, and prepare messaging elements and editorial guidelines.
Internal Deployment
Launch an onboarding phase: internal communication, training, events, and tools to involve and train teams on the new codes. Provide a digital Brand Center to centralize guides, templates, and resources ensuring daily use coherence.
External Communication
Announce the deployment through campaigns, events, and dedicated editorial supports, explaining the new promise and commitments to target audiences.
Monitoring and Adjustment
Measure adoption, collect feedback, adjust actions, and ensure regular updates according to market evolution and expectations.
The strengths of an efficient brand platform
Identity
Clarify the brand’s identity by defining its mission, vision, and core values to ensure coherence and distinctiveness.
Promise
Develop a clear and differentiating promise towards the market and customers to strengthen trust and brand preference.
Shared Vision
Align all internal stakeholders around a shared vision to facilitate engagement and team mobilization.
Strategy
Establish a strategic foundation guiding all communication, marketing, and innovation actions, ensuring the relevance and coherence of messaging.
Emotional Connection
Build lasting emotional connections with target audiences by giving meaning to the brand and its commitments.
Our vision of a good brand platform
Captivate the imagination
From an effective, embodied, authentic brand platform will emerge a living identity capable of capturing and retaining the attention of targeted audiences. Supported by a coherent communication system and immersive, emotional storytelling, it will present a unique story that resonates with the public while supporting strategic directions. This vision ensures strong impact, fosters engagement, and shapes the perception of the brand and its services to build a living, durable connection.
If a more concise or adapted version is needed, feel free to ask.
