Innovations

We want a corporate video that showcases our leadership in innovation in the field of animal health. The goal is to strengthen our brand image among veterinarians and pet owners, while highlighting our commitment to improving the lives of animals through our innovative solutions. The video should be both educational and emotional, with a strong message about our vision for the future of animal health.

For this MSD Animal Health project, we adopted a narrative approach that combines scientific aesthetics and emotional attachment to animals. Our analysis of the brief led us to develop storytelling that parallels technological advances and their concrete impact on animal welfare. We chose a clean and modern production, with a color palette inspired by MSD's visual identity, while integrating sequences showing the human-animal relationship to evoke emotion. The use of professional voiceover and an inspiring soundtrack reinforces the innovation message while remaining accessible to the general public.