Giffard
Chéri Cherry
Founded in 1885 in Angers, France, Giffard is a family-owned company renowned for its exceptional liqueurs and syrups. With a heritage rooted in tradition, Giffard crafts products using a meticulous maceration process that captures the finest natural flavors. Today, the brand offers a rich portfolio of over 60 liqueur flavors and 80 syrup varieties, enjoyed worldwide.
Client’s key issues and challenges to tackle
The Giffard company wished to promote one of its traditional recipes—the Guignolet d’Angers, a classic cherry-based aperitif liqueur—on the occasion of a redesign of its bottle and label.
It also presented a perfect opportunity to depict the birth of a new cocktail recipe featuring Guignolet d’Angers.
The Holy Bird response
Torpedo, an illustrator from the Holy Bird team, created an image featuring the iconic Château d’Angers and the banks of the Maine River. This revival was supported by a bus shelter poster campaign.
