Giffard Menthe Pastille
Rendez-vous à Angers
Giffard, established in 1885 by pharmacist Émile Giffard, has grown into a prestigious family business specializing in premium liqueurs and syrups. Known for its signature Menthe-Pastille, the company combines expert craftsmanship and natural ingredients to create authentic, high-quality products. Giffard’s offerings are crafted in the Loire Valley and distributed internationally.
Client’s key issues and challenges to tackle
Since its creation by Émile Giffard in 1885, Menthe Pastille has become a world-renowned peppermint liqueur.
Giffard sought to illustrate its roots and geographical origin through a delightfully vintage visual, presenting a new cocktail recipe centred around its flagship product.
The Holy Bird response
Illustrator Torpedo from the Holy Bird team once again gladly took on the challenge.
