Giffard West Cup

The Art of Balance

Since 1885, Giffard has been crafting exceptional liqueurs and syrups from its base in Angers, France. The family-run company honors a legacy of quality, using traditional methods and carefully selected botanical ingredients to produce rich, flavorful spirits. Giffard’s extensive range caters to both bartenders and consumers worldwide, maintaining a commitment to excellence.

Illustration

Movie

Client’s key issues and challenges to tackle

The Giffard West Cup celebrates the Art of Balance, where bartenders craft cocktails that harmonise flavours with precision and creativity.
Contestants draw inspiration from their personal passions to achieve the perfect equilibrium in every drink.

This renowned competition highlights the skill and artistry behind every balanced cocktail creation.
This 27th edition of the competition once again seeks to recruit talent from around the world. Indeed, Giffard products are highly praised by professionals and are featured in the shelves of the most renowned bars and hotels worldwide. Therefore, a dynamic communication campaign reflecting the full creativity of the brand is needed to encourage the most innovative bartenders to apply.

Sketches

The Holy Bird response

We created a key visual as well as a hybrid video format combining live action and animation to motivate bartenders to enter and to engage both the general public and industry professionals in following the competition stages.

Diffusion : Social Media - YouTube - Conferences - Conventions