Kidiklik
Digital platform
Kidiklik is a digital platform dedicated to helping families discover the best local outings and activities for children.
With a passionate community of parents and contributors, Kidiklik offers tested and approved recommendations for memorable family experiences.
Founded in 2010, it continues to grow as a trusted guide for children’s cultural and leisure outings across France.
Client’s key issues and challenges to tackle
Kidiklik wanted a strong and recognisable identity to create a network across France and become the go-to media for families seeking enriching cultural experiences, especially to share with the youngest audiences. The platform also targets tourism and cultural professionals, as well as local institutions, to foster collaboration and promote family-oriented activities across the territory.
The Holy Bird response
Illustrator Torpedo (from the Holy Bird team) created the logo, the visual identity for the website, as well as the graphic charter for communication materials and social media. The communication tools and social media content largely revolve around the creation of a bird mascot, the “Kidiklik Bird,” easily recognisable by children and families, and infinitely adaptable to present the different categories of activities.
